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EAN13
9786138398752
Éditeur
Univ Européenne
Date de publication
1 octobre 2018
Collection
OMN.UNIV.EUROP.
Nombre de pages
164
Dimensions
22,9 x 15,2 x 1 cm
Poids
251 g
Langue
fre

Direct Marketing Hotseat, Volume 1

Tetteh Michael

Univ Européenne

Prix public : 71,90 €

For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and "Hotseat" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter. Hotseat are always a favorite at marketing seminars. It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air. Everyone in the audience benefits nearly as much as the person being hotseated. The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported. I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors. This included Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles, and Don Bice.
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