1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782931157053
Éditeur
BB4 BOOKS
Date de publication
7 mars 2022
Collection
BOSS GENERATION
Nombre de pages
176
Dimensions
215,9 x 139,7 x 0,8 cm
Poids
233 g
Langue
eng

Local Digital Marketing Explained To My Florist

Georges-Alexandre Hanin

BB4 BOOKS

Prix public : 21,05 €

Lucienne is a florist, but she is representative of all traders, artisans and self-employed individuals who are not visible enough on either Google or Facebook. Together with her neighbour Michel, a wine merchant with an unpredictable character, the two beginners set forth on a path following all the stages of a digital conquest. From the simplest task to the most complicated, from the generic to the specific, the discipline of Local Digital Marketing is revealed and explained clearly here. The goal they seek to achieve is to make their online presence a tangible and accessible entity in order to occupy the best sites and increase their visibility. To learn what they have to do, when and why but, especially, what has to be avoided. Here is a detailed step-by-step route, mapped out and organised into check-lists. To have the same chances in the terrain as the brands, every Lucienne, managers of sales points, franchises or otherwise, can now possess the methods needed to succeed in this new challenge of acquiring new clients by using digital platforms.
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