1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782511046906
Éditeur
BUSI BOOK SUM
Date de publication
14 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
42
Dimensions
18 x 12 x 0,3 cm
Poids
53 g
Langue
eng

Summary: What Were They Thinking?, Review And Analysis Of Mcmath And Forbes' Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers.Added-value of this summary:• Save time• Understand key concepts• Expand your marketing skillsTo learn more, read "What Were They Thinking?" and improve your chances of success by following in the footsteps of successful products.
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