EAN13
9782511046296
Éditeur
BUSI BOOK SUM
Date de publication
9 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
40
Dimensions
18 x 12 x 0,3 cm
Poids
50 g
Langue
eng

Summary: Made In Japan, Review And Analysis Of Morita, Reingold And Shimomura's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.
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