1. Management, Gestion et Économie d'entreprise
  2. Entreprise

EAN13
9782511044810
Éditeur
BUSI BOOK SUM
Date de publication
14 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
44
Dimensions
18 x 12 x 0,3 cm
Poids
55 g
Langue
eng

Summary: The Myth Of Excellence, Review And Analysis Of Crawford And Matthews' Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything".This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, access, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "The Myth of Excellence" and discover the key to standing out from the crowd and succeeding.
Trouver ou

Offres