1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782511044292
Éditeur
BUSI BOOK SUM
Date de publication
16 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
42
Dimensions
18 x 12 x 0,3 cm
Poids
53 g
Langue
eng

Summary: Customer Centric Selling, Review And Analysis Of Bosworth And Holland's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Michael Bosworth and John Holland's book: "Customer Centric Selling: The Message Driven Sales Process".This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages to help customers visualise a product and how it can satisfy their needs. The authors share the 8 critical aspects that you will need to master in order to communicate these messages to your customers.Added-value of this summary: • Save time• Understand key concepts • Increase your business knowledge To learn more, read "Customer Centric Selling" and find out how you can create sales-ready messages that will dramatically increase your sales figures.
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