1. Management, Gestion et Économie d'entreprise
  2. Management

EAN13
9782511042496
Éditeur
BUSI BOOK SUM
Date de publication
16 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
46
Dimensions
18 x 12 x 0,3 cm
Poids
57 g
Langue
eng

Summary: Invisible Advantage, Review And Analysis Of Low And Kalafut's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company. In their book, the authors demonstrate how these intangibles are the hardest aspects of your business for competitors to emulate, therefore making them all-important in the creation and maintenance of competitive edge. This summary shows the 12 drivers of the intangible economy and how you can measure and implement them in your business.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Invisible Advantage" and discover the key to using your intangible assets to boost your competitive advantage.
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