1. Management, Gestion et Économie d'entreprise
  2. Recherche et développement (R&D)

EAN13
9782511042489
Éditeur
BUSI BOOK SUM
Date de publication
16 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
38
Dimensions
18 x 12 x 0,3 cm
Poids
49 g
Langue
eng

Summary: Lean Customer Development, Review And Analysis Of Alvarez's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development', which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. Added-value of this summary:• Save time • Understand the needs of your customers• Create products that your customers will pay forTo learn more, read "Lean Customer Development" and get to know your customers' needs and develop products to satisfy them!
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